Blog
Welcome to our Blog—a digital space where knowledge meets impact! Dive into the world of Analytics, Data Science, Web Development, and Digital Marketing with our carefully curated content. While our primary focus is on empowering non-profit professionals with valuable insights, our articles occasionally venture into other industries.
Explore the intersection of technology and purpose, as we share tips, trends, and stories aimed at making a difference. Whether you're delving into analytics, exploring the realms of data science, mastering web development, or navigating the dynamic landscape of digital marketing, our blog is your go-to resource. Join us on this journey where information meets inspiration, and let's create positive change together!
Digital Marketing
Alternatives to Third-Party Cookies
The demise of third-party cookies poses challenges in ad tracking and audience building. Google’s FLoC faces uncertainties amid privacy concerns. Alternatives include zero-party and first-party data, contextual advertising, and leveraging walled gardens like Google Adwords. Organizations must adapt, auditing current strategies and exploring omnichannel approaches until a robust solution emerges.
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The State of Third-Party Cookies in 2024: Threats, Impacts, and Alternatives
Introduction In 1994, Lou Montulli first introduced cookies for data storage while working for Netscape. Although cookies existed before, he used them to save small bits of information, such as login information and site preferences, on a user’s computer. Cookies have been in use for more than 28 years. However, their usage has far exceeded […]
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